Adora Raises $7 Million Seed Round
Adora, a Melbourne, Australia-based AI-powered journey mapping and product insights platform, has raised $7 million in a Seed funding round.
The round was led by Blackbird Ventures, with participation from Designer Fund, Skip Capital, Co Ventures, and Garuda Ventures.
Blackbird Ventures is a venture capital firm in Australia and New Zealand. It invests in generational companies across all sectors, from software to space and biotech, often at the pre-revenue or even pre-product stage. Blackbird manages over $10 billion in portfolio value.
The company will use the funding to scale product development and expand availability following its private beta.
Founded by Omar Salem and Nathan Scully, Adora is a product analytics and journey mapping platform that automatically captures every screen, interaction, and user path across a digital product. It generates live visual maps of user journeys enriched with analytics and AI-powered usability insights. Headquartered in Melbourne, Australia, its mission is to help teams build world-class product experiences that users love.
Funding Details
Company: Adora
Raised: $7.0M
Round: Seed
Funding Date: February 2026
Lead Investor: Blackbird Ventures
Additional Investors: Designer Fund, Skip Capital, Co Ventures, Garuda Ventures
Company Website: https://www.adora.so/
Software Category: Product Analytics / User Journey Mapping