BetterYou Raises $6 Million in Series A
BetterYou, a St. Paul, Minn.-based AI-based "healthy habits companion" startup, has raised $6 million in Series A funding.
The round was led by Capital Midwest, with participation from Mairs & Power, Great North Ventures, North Coast Ventures, and NelNet.
Founded in 2006, Capital Midwest Fund is a venture capital firm based in Mequon, Wisconsin. The firm prefers to invest in seed-stage, early-stage, and later-stage companies operating in business-to-business technology solutions, software, services, manufacturing, industrial, and healthcare sectors based in the Central United States.
The company will use the funds to accelerate growth in various areas of the business, including additional sales, marketing, and software hires, as well as refining the mobile app user experience.
Founded in 2018, BetterYou is a healthy habits companion that helps people find more time in the day for wellness through a no-touch solution rooted in behavior design. BetterYou aims to be a positive force against technology addiction, offering a solution that helps users reclaim time from their devices and improve their overall well-being. The company has partnered with major companies and universities including H&R Block, Amway, Michigan State University, and Cleveland State University to improve employee and student wellness to enhance employee and student wellness, demonstrating positive outcomes in terms of steps taken and increased sleep duration.
Funding Details
Company: Better Time, Inc.
Raised: $6.0M
Round: Series A
Funding Month: December 2023
Lead Investors: Capital Midwest
Additional Investors: Mairs & Power, Great North Ventures, North Coast Ventures, and NelNet
Company Website: https://www.betteryou.ai/
Software Category: Health and Wellness Software