Eileen Raises $1 Million Pre-Seed
Eileen, a Pittsburgh, PA–based retail technology startup that provides an AI-driven retail execution platform for CPG brands, has raised $1 million in pre-Seed funding.
The round was led by Top Shelf Ventures, a venture capital firm that invests in leading early-stage brands and technologies across the CPG and vice categories, including alcohol, nicotine, cannabis-adjacent beverages, and the technologies that support them. The firm leverages deep domain expertise and an extensive industry network to identify breakout opportunities and add meaningful value post-investment.
The company will use the funds to accelerate its go-to-market strategy, scale AI infrastructure, and expand technical talent.
Founded by Jordan Karcher, Eileen is a company that provides an AI-powered platform designed to improve in-store execution for consumer packaged goods (CPG) brands. Its core product, the Performance Hub, integrates real-time, store-level data collected through a network of on-the-ground shoppers with AI-driven analytics to deliver actionable insights. Eileen enables brands to monitor shelf conditions, identify issues such as out-of-stocks, and optimize retail performance. Headquartered in Pittsburgh, Pennsylvania, Eileen aims to bridge the gap between real-time store insights and operational execution for CPG brands of all sizes.
Funding Details
Company: Eileen, Inc.
Raised: $1.0M
Round: Pre-Seed
Funding Date: March 2026
Lead Investor: Top Shelf Ventures
Additional Investors:
Company Website: https://shopwitheileen.com/
Software Category: Retail AI / Retail Execution Software