Lantern Raises $3.1M Seed

Lantern Raises $3.1M Seed

Lantern, a startup specializing in AI optimization tools for e-commerce, secured $3.1 million in seed funding in 2025. The company focuses on helping brands improve their visibility and product recommendations within generative AI engines.

Salesforce Ventures

Lantern is utilizing the capital to pivot its platform towards generative engine optimization (GEO) and agentic marketing tools, expand its technical team with specialized engineering talent, and fund the acquisition of compute tokens required for its AI models.

Founded in 2024 by Andrew Lissimore, Lantern provides software tools that predict how e-commerce products appear in AI-powered search queries. The company mission is to help e-commerce brands navigate the transition from traditional search to AI-driven discovery and agentic commerce.

Funding Details

Company Website: https://lantern.is

Company: Lantern

Raised: $3.1M

Round: Seed

Funding Date: October 2025

Lead Investor: Salesforce Ventures

Software Category: Marketing Technology