Luel Raises $31M Seed

Luel Raises $31M Seed

Luel, a San Francisco, CA-based AI startup that operates a marketplace for sourcing human-generated AI training data, has raised $31 million seed round.

General Catalyst, Lightspeed Venture Partners, and Y Combinator.

The capital will be used to scale the company's AI data training marketplace and expand operations as it seeks to meet the growing demand from AI labs for verified human-generated data.

Founded in 2026 by William Namgyal and Inigo Lenderking, Luel is an AI data marketplace that connects individuals with paid opportunities to generate training data for artificial intelligence models. The platform enables AI companies to acquire consent-based datasets through a global network of contributors who complete tasks such as image collection, video recording, transcription, and voice capture.

Funding Details

Company: Luel

Raised: $31M

Round: Seed

Funding Date: May 2026

Lead Investor: General Catalyst, Lightspeed Venture Partners, Y Combinator

Software Category: AI Data Marketplace

Company Website: https://luel.ai