Lyteflo Raises $3 Million in Seed Round

Lyteflo, a Toronto, Canada-based provider of electric vehicle (EV) merchandising solutions, has raised $3 million in seed funding.

The round was led by Diagram, with participation from Whitecap Venture Partners and Amplify Capital.

Diagram is a Venture Builder and Investor with over $400M in assets under management, specializing in launching and scaling ventures in Fintech and ClimateTech.

The company plans to use the funds to develop new tools and expand its product offerings.

Founded by Ryan Osten and Dominick Rivard, Lyteflo offers a one-stop shop for EV solutions, equipping dealerships with the data and tools they need to sell EVs faster. Its EV Revenue Platform is powered by a comprehensive EV Data Engine, which leverages first- and third-party data to deliver advanced EV conversion and merchandising solutions. All of Lyteflo’s products integrate seamlessly with dealership websites and in-store processes.

Funding Details

Company: Lyteflo

Raised: $3.0M

Round: Seed Round

Funding Month: January 2025

Lead Investor: Diagram

Additional Investors: Whitecap Venture Partners, Amplify Capital

Company Website: https://www.lyteflo.com/

Software Category: Dealership Electric Vehicle Solutions