Mobly Raises $2.5 Million in Seed Round

Mobly Raises $2.5 Million in Seed Round

Mobly, a Lehi, Utah-based mobile software company, has raised $2.5 million in seed funding.

The round was led by Peterson Ventures, with support from VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, Service Provider Capital, and strategic angel investors.

Peterson Ventures is an early-stage venture capital firm focused on SaaS, digital commerce, and healthcare. They provide seed funding to entrepreneurs looking for a partner to help solve the challenges that accompany rapid growth.

Taylor Jones from Peterson Ventures joins Mobly's board, while Caroline Casson from VITALIZE Venture Capital becomes a board observer.

The company will use the funding to fuel the scaling of operations, team expansion, and development of new enterprise features. Mobly's innovation addresses the inefficiencies in lead capture at events, providing a cost-effective and efficient solution for marketers.

Mobly was founded in 2023 to bring long-awaited mobile software innovation to the sales acceleration market, gaining nearly 40 customers over the past year, including enterprises. The company's mobile-first SaaS application allows B2B companies to easily capture contacts at any event, enrich the lead information, and automatically sync profile and activity data in CRM or marketing automation platforms (MAP) for immediate sales follow-up.

Funding Details

Company: Mobly, Inc.

Raised: $2.5M

Round: Series B

Funding Month: February 2024

Lead Investors: Peterson Ventures

Additional Investors: VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, Service Provider Capital

Company Website: https://www.getmobly.com/

Software Category: Mobile Sales Tool