Motivity Secures $27 Million Investment

Motivity, a Honolulu, Hawaii-based provider of clinical SaaS solutions for applied behavior analysis providers, has secured a $27 million investment.

The funding comes from Five Elms Capital, a growth investor in software businesses that provides capital and resources to accelerate growth and solidify industry leadership. With $3 billion in assets and over 75 professionals, the firm has invested in more than 70 software platforms globally.

The company will use the funding to accelerate product innovation, expand the team, and enhance support for ABA providers worldwide.

Motivity provides clinical software solutions tailored for behavioral health providers, specifically those using applied behavior analysis therapy. Its solutions are designed to streamline data collection, analysis, and reporting, enabling therapists to focus on improving the lives of individuals with autism and other developmental challenges. Founded in 2012, Motivity has served over 550 organizations across seven countries.

Funding Details

Company: Experiad LLC (DBA Motivity)

Raised: $27M

Round: Growth Investment

Funding Date: March 2025

Lead Investor: Five Elms Capital

Additional Investors:

Company Website: https://www.motivity.net/

Software Category: Clinical Solutions