Nudge Raises $1.1M Pre-seed
Nudge, a New York-based software startup that provides an agentic commerce platform for consumer brands, has raised $1.1 million in pre-seed funding. The company helps brands manage their presence and conversion across AI discovery platforms like ChatGPT, Claude, and Gemini.
The funding round included participation from s16vc, Antler, and various operators from companies including Shopify, Nutanix, and Postman.
Nudge plans to use the capital to expand its engineering and go-to-market teams. The funds will also support deepening integrations with commerce-specific agent protocols such as ACP and UCP, and advancing the AI architecture responsible for catalog enrichment and personalized shoppable funnels.
Founded in 2026 by Kanishka Thakur and Gaurav Rawat, Nudge provides an infrastructure platform that bridges the gap between AI discovery and commerce conversion. The platform measures brand visibility across AI agents, structures product catalogs for AI readability, and provides shoppable funnels to convert AI-driven traffic into revenue.
Funding Details
Company Website: https://nudgenow.com
Company: Nudge
Raised: $1.1M
Round: Pre-seed
Funding Date: June 24, 2026
Additional Investors: s16vc, Antler, operators from Shopify, Nutanix and Postman
Company Website: www.nudgenow.com
Software Category: E-commerce AI