Optimly Raises $800,000 Pre-seed
Optimly, a Seattle-based software startup that helps brands manage and verify how their brand information is represented by AI chatbots, has successfully raised $800,000 in a pre-seed funding round. This new capital brings the company's total funding to $900,000 following an initial $100,000 raise in late 2025.
The funding round was backed by the Flywheel Angel Network, Mighty Capital, and AI House.
Optimly plans to use the new capital to continue building out its public AI brand index and further develop its BrandVault product. The company intends to focus on making the results of its brand optimization services repeatable by running A/B tests to confirm that specific profile updates lead to measurable changes in how AI models describe a brand.
Founded in 2025 by CEO Apurva Luty, Optimly provides a platform that enables brands to claim and correct the information used by generative AI chatbots to describe them. The startup operates a public index where AI agents can pull verified structured descriptions of companies, along with a paid layer called BrandVault that allows brands to monitor and fix how they are represented in AI responses.
Funding Details
Company Website: https://optimly.ai
Company: Optimly
Raised: $800,000
Round: Pre-seed
Funding Date: July 8, 2026
Additional Investors: Flywheel Angel Network, Mighty Capital, AI House
Software Category: Marketing Technology