Paramark Raises $6 Million in Seed Round
Paramark, a San Francisco, CA-based generative AI advertising technology startup, has raised $6 million in seed funding.
Investors
The round was led by Greylock, with participation from former CMOs of Dropbox, Salesforce, and Amazon.
Greylock is a venture capital firm specializing in early-stage investments in technology companies, including enterprise software, consumer internet, artificial intelligence, cybersecurity, infrastructure, fintech, and crypto. Founded in 1965, the firm primarily backs disruptive, market-transforming enterprise and consumer software companies. Greylock invests in Pre-Seed, Seed, and Series A funding rounds.
The company will use the funding to support product development and expansion, including the creation of AI agents and enhancements to its analytics capabilities.
Founded in 2022 by Pranav Piyush and Pete Belknap, Paramark has developed a data-driven platform powered by generative AI that quantifies the incremental impact of ad campaigns across multiple marketing channels. Using AI-powered tools, Paramark’s platform forecasts how changes in ad spending across channels—such as TV, email, and social media—affect sales. It integrates campaign data, marketing mix modeling, and incrementality testing to provide a comprehensive view of ROI. The company aims to bridge the gap between marketing and finance by delivering actionable insights that justify campaign budgets. Paramark clients include Square, ClickUp, Speak, and Chime.
Funding Details
Company: Paramark, Inc.
Raised: $6.0M
Round: Seed
Funding Date: May 2025
Lead Investor: Greylock
Additional Investors:
Company Website: https://paramark.com/
Software Category: Generative AI / AdTech / Marketing Analytics