PassPass Closes Seed at $15M Valuation
PassPass, a Nashville-based platform that enables artists to create scavenger hunts linked to music releases, tickets, merchandise drops, and more, has closed a seven-figure seed round. This investment was secured at a $15 million pre-money valuation.
Atlanta-based real estate fund Roots led the round. Additional participants included a group of strategic backers and angel investors.
PassPass plans to use the latest investment to expand into additional US markets. The company will also build out AI-driven personalization for challenges and rewards, and grow its fanbase.
Launched commercially in the summer of 2025, PassPass was co-founded by Edgel Groves Jr. The company offers a platform that provides entertainment, rewards, and commerce in a single interface, pitching gamified music discovery to artists. Players can compete in games for a chance to win real prizes and giveaway entries, with a mission to shift how consumers engage with entertainment and commerce by making fintech fun.
Funding Details
Company: PassPass
Round: Seed
Funding Date: May 12, 2026
Lead Investor: Roots
Additional Investors: strategic backers, angel investors
Software Category: Music Tech, Fan Engagement
Company Website: https://passpass.ai/