Petra Labs Raises $5.2M Seed

Petra Labs Raises $5.2M Seed

Petra Labs, a New York-based startup providing end-to-end answer engine optimization (AEO) solutions for enterprise brands, has raised $5.2 million in a seed funding round.

The round was led by Work-Bench, with participation from Afore, Pathlight, and several strategic angel investors.

The company plans to use the new capital to enhance its measurement platform and expand its team of AEO experts who work directly with enterprise brands to drive AI search revenue.

Founded in 2025, Petra Labs was co-founded by Sami Akkawi, Rishi Penmetcha, and Ramie Khoury. The company provides a proprietary measurement platform paired with embedded experts to help large brands tie AI search visibility to actual revenue and customer acquisition.

Funding Details

Company Website: https://petralabs.com

Company: Petra Labs

Raised: $5.2M

Round: Seed

Funding Date: July 22, 2026

Lead Investor: Work-Bench

Additional Investors: Afore, Pathlight, strategic angels

Company Website: petralabs.com

Software Category: Marketing Technology