RedTrack Raises €2.9 Million in Series A

RedTrack Raises €2.9 Million in Series A

RedTrack, a Vilnius, Lithuania-based AI-driven analytics and automation platform for media buyers, has raised a €2.9 million Series A funding round.

The round was led by Lead Ventures, with participation from InstaVC, IronWolf Capital, and angel investor Balazs Gandera.

Founded in 2017, Lead Ventures is a venture capital and private equity firm headquartered in Budapest, Hungary. The firm supports ventures with capital, experience, and a wide-ranging network. It typically invests in businesses seeking capital of €1 million or more and actively leads private equity transactions, including buyouts and venture creation deals.

The company will use the funding to strengthen the product team, accelerate AI development, and expand the company’s presence in the U.S. market.

Founded in 2017, RedTrack provides an AI-driven analytics and automation platform designed primarily for media buyers in the e-commerce and direct-to-consumer (DTC) sectors. It helps businesses track, analyze, and optimize their digital advertising campaigns across multiple channels. RedTrack integrates with popular social media and e-commerce platforms like Facebook, TikTok, Google, WooCommerce, and Shopify.

Funding Details

Company: Redtrack Technologies Ltd.

Raised: €2.9M

Round: Series A

Funding Date: October 2024

Lead Investor: Lead Ventures

Additional Investors: InstaVC, IronWolf Capital, Balazs Gandera

Company Website: https://redtrack.io/

Software Category: Ad Tracking and Attribution Solution