ReFiBuy Raises $13.6M Seed Round
ReFiBuy, a Raleigh, NC-based agentic commerce optimization (ACO) platform for brands and retailers, has raised $13.6 million in Seed funding.
The oversubscribed round was led by NewRoad Capital Partners, with participation from Ridge Ventures, Silicon Road Ventures, Incubate Fund, VELA Partners, G20 Ventures, Commerce Ventures, Knoll Ventures, and retail industry angel investors.
NewRoad Capital Partners is an operator-led private equity and growth equity firm headquartered in Bentonville, Arkansas, managing approximately $650 million in assets. Founded in 2013, the firm invests in high-growth companies within the supply chain, logistics, retail tech, and marketing technology sectors.
The company will use the funding to scale its Commerce Intelligence Engine and accelerate go-to-market initiatives as brands and retailers prepare for AI-driven commerce and shopping agents.
Led by CEO Scot Wingo, ReFiBuy is a commerce technology company developing an Agentic Commerce Optimization (ACO) platform for brands and retailers. The company’s Commerce Intelligence Engine helps businesses optimize product catalogs for AI shopping agents and conversational commerce by enriching product data, generating contextual product information, synchronizing updates across commerce channels, and monitoring catalog performance. ReFiBuy supports industries including beauty, fashion, electronics, consumer packaged goods, and home goods.
Funding Details
Company: ReFiBuy, Inc.
Raised: $13.6M
Round: Seed
Funding Date: May 2026
Lead Investor: NewRoad Capital Partners
Additional Investors: Ridge Ventures, Silicon Road Ventures, Incubate Fund, VELA Partners, G20 Ventures, Commerce Ventures, Knoll Ventures, angel investors
Company Website: https://refibuy.ai/
Software Category: Agentic Commerce Optimization Platform