Rupyz Raises $1.2 Million in Seed Round

Rupyz Raises $1.2 Million in Seed Round

Rupyz, a Gurgaon, India-based SaaS platform facilitating B2B commerce and omnichannel distribution for FMCG and consumer brands, raised $1.2 million in seed funding.

The round was led by Merak Ventures and joined by angel investors.

Founded in 2022, Merak Ventures is an early-stage VC firm that focuses on B2B and emerging technologies companies operating in climate tech, insurtech, SaaS, life sciences, and creator economy sectors.

Founded by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia, Rupyz is an omnichannel distribution for FMCG and consumer brands. The SaaS platform is designed for B2B e-commerce, helping brands expand both their physical and digital distribution channels. The company focuses on distribution-led B2B businesses, especially in the food, FMCG, personal care, and lifestyle sectors. Rupyz connects over 85 brands, 6,500 distributors, and 250,000 retailers across India.

Funding Details

Company: Rupyz Fintech Private Limited

Raised: $1.2M

Round: Seed Round

Funding Month: February 2024

Lead Investors: Merak Ventures

Additional Investors:

Company Website: https://rupyz.com/

Software Category: B2B Commerce and Omnichannel