Salesfire Raises £2.75 Million in Funding
Salesfire, a Middlesbrough, UK-based company that provides eCommerce solutions, has raised £2.75 million in funding.
The investment was from NPIF II – Mercia Equity Finance, part of the Northern Powerhouse Investment Fund II, brings Salesfire’s total funding to over £5 million.
The Northern Powerhouse Investment Fund, supported by the European Regional Development Fund, provides commercially focused finance through Microfinance, Debt, and Equity Finance funds. Established in November 2014, its mission is to improve finance markets for smaller businesses, enabling them to prosper, grow, and support UK economic activity.
This investment will support Salesfire’s integration of advanced AI technology.
Founded in 2017 by Rich Himsworth, Salesfire provides retailers with data-driven, intelligent customer journey optimization solutions that guide online shoppers through the buying process and retain them within the ecosystem. Its software personalizes the customer experience and enhances conversion rates, serving over 700 brands including Hamleys and Moss Bros.
Funding Details
Company: Salesfire Limited
Raised: £2.75M
Round: Unknown
Funding Date: November 2024
Investor: NPIF II – Mercia Equity Finance
Company Website: https://www.salesfire.co.uk/
Software Category: E-commerce Solutions