SELLIT9 Raises $4.1M in Funding
SELLIT9, a Toronto-based recommerce platform enabling consumers to unlock liquidity from unused household items, has raised $4.1M CAD in a new funding round to drive expansion across Canada and the United States.
The round was led by the Business Development Bank of Canada's (BDC) Seed Venture Fund, with participation from MaRS Investment Accelerator Fund (IAF), AQC Capital, and Anges Québec.
The capital will be used to scale the company's platform, bring on additional retail partners, and prepare for broader entry into the US market. Additionally, the company plans to expand its engineering team in Toronto and extend its real-time pricing capabilities.
Founded by Josh Guttman and Oswaldo Alvarez, SELLIT9 operates a trade-in platform that helps consumers exchange unused household items for liquidity while providing retail partners with improved customer retention and support for their sustainability commitments. The platform focuses on creating a circular economy by streamlining the trade-in process for electronics and other household goods.
Funding Details
Company Website: https://sellit9.com
Company: SELLIT9
Raised: $4.1M
Funding Date: June 24, 2026
Lead Investor: Business Development Bank of Canada's (BDC) Seed Venture Fund
Additional Investors: MaRS Investment Accelerator Fund (IAF), AQC Capital, Anges Québec
Software Category: Recommerce / FinTech