Siin Raises $3M Seed

Siin, a live shopping marketplace based in the Gulf region, has successfully closed a Seed funding round, bringing its total financing to $3 million. The company focuses on strengthening its position in the live shopping sector across the Gulf region through interactive and real-time retail solutions.

This Seed round was led by VentureSouq and Shift Group. Additional participating investors include Plus VC, Oqal Group, Suhail Al Gossaibi, Mussab Al Hakami, Abdulla Al Hashmi, and a group of angel investors.

The newly raised capital will be deployed to accelerate regional expansion, increase Siin's footprint across key markets, and further strengthen its seller ecosystem. This strategic move aims to solidify its position at the forefront of the region's rapidly emerging live commerce market.

Founded in 2024 by seasoned marketplace operators Hesham AlSaati, Ahmed Allawi, and Khaled Albalooshi, Siin is building the fastest-growing live shopping marketplace in the MENA region. The company's mission is to bring live commerce to scale, redefining how people connect, discover, and transact. Siin enables users to buy and sell high-value goods through real-time livestreamed and gamified shopping experiences, creating a secure, community-driven marketplace and building a trust and safety layer for social commerce.

Funding Details

Company: Siin

Raised: $3M

Round: Seed

Funding Date: May 5, 2026

Lead Investor: VentureSouq, Shift Group

Additional Investors: Plus VC, Oqal Group, Suhail Al Gossaibi, Mussab Al Hakami, Abdulla Al Hashmi, angel investors

Software Category: Live Commerce, E-commerce Platform, Marketplace

Company Website: https://siin.shop