Sona Raises $27.5 Million in Series A

Sona Raises $27.5 Million in Series A

Sona, a London, UK-based workforce management platform for frontline employees, has raised $27.5 million in a Series A funding round, bringing its total raised to $40 million.

The round was led by Felicis, with participation from Google’s Gradient Ventures, Antler, SpeedInvest, Northzone, Bag Ventures, and others.

Founded in 2006, Felicis is a venture capital firm based in Menlo Park, California. The firm invests in seed through Series C stage companies across all industries and sectors.

The company plans to use the funding to build more advanced AI capabilities to optimize rostering and workforce management processes. It also aims to accelerate its international expansion plans, including its first foray into the U.S. market.

Founded in 2021 by Ben Dixon, Steffen Wulff Petersen, and Oli Johnson, Sona provides a workforce management platform for frontline businesses. The platform helps companies manage various facets of their frontline workforce, including shift scheduling, timesheets, absence management, and connecting with agencies to cover shifts. Sona utilizes AI to automate workforce management processes, optimizing rosters and reducing manual administrative tasks.

Funding Details

Company: Sona Technologies Ltd

Raised: $27.5M

Round: Series A

Funding Month: May 2024

Lead Investors: Felicis

Additional Investors: Google’s Gradient Ventures, Antler, SpeedInvest, Northzone, Bag Ventures

Company Website: https://www.getsona.com/

Software Category: Workforce Management