Traction Complete Receives Debt Financing Facility

Traction Complete Receives Debt Financing Facility

Traction Complete, a Burnaby, Canada-based provider of Revenue Operations (RevOps) data management solutions, has received a debt financing facility.

The funding comes from CIBC Innovation Banking, which offers growth capital loans, venture debt, working capital lines, and other specialized financial products. With over $11 billion in managed funds, the bank operates in 15 global locations in San Francisco, Menlo Park, New York, Toronto, London, Austin, Boston, Chicago, Seattle, Vancouver, Montreal, Atlanta, Reston, Durham, and Denver.

The company will use the funds to scale operations, expand internationally, and develop solutions that automate and improve business data quality.

Traction Complete provides a revenue operations (RevOps) data management solutions for Salesforce. Founded in 2019 as a spinout from Traction on Demand, its suite of tools includes applications for cleaning data, managing leads, creating account hierarchies, and mapping relationships, helping organizations improve data quality, streamline sales processes, and optimize go-to-market strategies. Traction Complete is on a mission to automate complex data tasks in Salesforce and enable teams to be better prepared for AI adoption.

Funding Details

Company: Traction Complete Technologies Inc.

Raised: Undisclosed

Round: Debt Financing

Funding Date: April 2025

Investor: CIBC Innovation Banking

Company Website: https://tractioncomplete.com/

Software Category: Revenue Operations Data Management