TRIFFT Loyalty Raises $550K in Pre-Seed Round

TRIFFT Loyalty Raises $550K in Pre-Seed Round

TRIFFT Loyalty, a London, UK-based SaaS startup that provides an AI-powered loyalty platform, has raised €550,000 in a pre-seed round.

The round was led by Lighthouse Ventures, with participation from BD Partners, Gi21 Capital, and Koopeo.

Lighthouse Ventures is an early-stage venture capital firm focused on technology projects with a global vision. The firm invests in European-based startups with strong value-creating operations in the Czech Republic.

The company will use the funds to expand its team, integrate AI features into its platform, and expand operations into the United States.

Founded in 2024 by Jason Smith, Jakub Minks, and Matúš Nickel, TRIFFT Loyalty is a SaaS company helping mid-sized brands create and manage flexible, data-driven loyalty programs focused on emotional connection and behavioral engagement. TRIFFT integrates with tools like Shopify, Klaviyo, and Bloomreach, and offers a white-label mobile app to launch quickly branded experiences. Headquartered in London, UK, TRIFFT Loyalty serves brands such as Marks & Spencer and Big Table Group.

Funding Details

Company: TRIFFT Limited

Raised: €0.55M

Round: Pre-seed

Funding Date: July 2025

Lead Investor: Lighthouse Ventures

Additional Investors: BD Partners, Gi21 Capital, Koopeo

Company Website: https://www.trifftloyalty.com/

Software Category: Loyalty & Customer Engagement / SaaS / MarTech