Viable Raises £2.4 Million in Seed Round

Viable, a London, UK-based intelligent finance platform designed for direct-to-consumer (D2C), multi-channel, and wholesale commerce brands, has closed a £2.4 million seed funding.

The investment came from Episode 1, Haatch, Portfolio Ventures, and a group of angel investors headed by Martin Brailsford, former founder and CEO of Internet Fusion.

The funds raised will be utilized in several key areas to enhance Viable's platform and expand its market presence.

Founded in 2023 by Franklyn Martin, Henry Young, and Steven Haynes, Viable provides an intelligent finance platform designed for direct-to-consumer (D2C), multi-channel, and wholesale commerce brands. Viable builds verticalised finance tech for a new kind of online and multi-channel merchants to make financial tasks easier and help businesses use their money better. They focus on providing intelligent financial solutions that leverage recent developments in open banking, payments, and AI infrastructure.

Funding Details

Company: Run Viable Limited.

Raised: £2.4M

Round: Seed Round

Funding Month: May 2024

Investors: Episode 1, Haatch, Portfolio Ventures, Martin Brailsford

Company Website: https://www.runviable.com/

Software Category: Finance