Zelara Raises €3M Pre-seed
Zelara, a Berlin, Germany-based developer of an AI-native lifecycle marketing and customer engagement system, has raised €3 million in a pre-seed funding round.
The round was led by NAP, with participation from Heartfelt and Angel Invest.
The company intends to use the capital to further develop its artificial intelligence-driven learning engine, expand its core integration capabilities across multi-channel customer touchpoints, and accelerate commercial growth through new enterprise partnerships.
Founded by Nikolas Schriefer and Björn Heckel, Zelara provides an AI-native operational layer designed to integrate with existing CRM architectures. The software autonomously analyzes customer behavior, deploys optimized messaging, and manages timing constraints to improve customer lifetime value.
Funding Details
Company Website: https://zelara.ai
Company: Zelara
Raised: €3M
Round: Pre-seed
Funding Date: July 1, 2026
Lead Investor: NAP
Additional Investors: Heartfelt, Angel Invest
Software Category: Marketing Technology