Zitcha Raises A$15 Million in Series A

Zitcha Raises A$15 Million in Series A

Zitcha, a Melbourne, Australia-based unified retail media platform, has raised A$15 million (US$10 million) in Series A funding.

The round was led by US-based VMG Partners, an investment firm that backs branded consumer products, services, and technology companies. VMG Partners is committed to driving change and supporting entrepreneurs who are reshaping their industries.

The investment will fuel Zitcha’s expansion into the rapidly growing North American retail media market, with plans to open US offices and build sales and customer success teams.

About Zitcha

Zitcha offers a unified retail media platform designed to help retailers and brands manage and monetize advertising with data-driven solutions. It integrates planning, delivery, and insights across onsite, offsite, and in-store channels, enabling optimized in-store and offsite ad capabilities. The platform supports self-service advertising, joint business planning, and first-party data targeting. Zitcha currently works with major retailers across several countries, including Coles Group (Australia), Peavey Mart (Canada), and Ocado (UK). It is trusted by global brands such as Unilever, Microsoft, and Lego.

Funding Details

Company: Zitcha Pty Ltd.

Raised: A$15.0M

Round: Series A

Funding Date: October 2024

Lead Investor: VMG Partners

Additional Investors:

Company Website: https://www.zitcha.com/

Software Category: Retail Media Solutions