STELLA Automotive AI Raises $22.1M Series B

STELLA Automotive AI, based in Tampa, Florida, is a provider of automotive artificial intelligence technology that helps auto dealerships manage customer engagement. The company announced that it has raised $22.1 million in a Series B financing round to accelerate commercial expansion, scale go-to-market initiatives, and support continued product development.

The round was led by Maroone USA. The company noted that the financing included both newly invested capital and the conversion of outstanding convertible notes.

The company plans to use the new capital to accelerate its commercial growth, expand its go-to-market strategy, and continue product development efforts, specifically enhancing its AI-driven engagement platforms.

STELLA Automotive AI was established to provide AI-powered customer engagement solutions tailored for the automotive retail industry. Their platform offers digital assistant tools that handle inbound and outbound calls, service scheduling, and lead nurturing. The software is designed to integrate with existing dealership management systems to improve operational efficiency and customer responsiveness.

Funding Details

Company Website: https://stellaautomotive.com

Company: STELLA Automotive AI

Raised: $22.1M

Round: Series B

Funding Date: August 3, 2026

Lead Investor: Maroone USA

Company Website: www.stellaautomotive.com

Software Category: Automotive AI